Be yourself… so different and multiple, live according to your mood and desires”
B.U., the brand of individuality, excitement and self-expression empowers every girl with the sense of freedom and multiplicity according to her mood and desires, embraces the enthusiasm for life and offers the adequate energy boost and all vividness needed
Hippy Soul: A floral fruity fragrance that reveals your enthusiasm for life, provides you with energy and confidence to be yourself.
Rockmantic: A juicy fresh fragrance that successfully combines your romantic and rock shelf, making your irresistible.
Today, life is moving fast, but it sometimes speeds up too much. Thus, for an active girl it can be hard to keep cool and fresh. But not anymore!48h antiperspirant protection & long lasting freshness. With a low whitening formula, 0% alcohol and skin friendly actives, the new BU in action line makes you feel fresh, dry and confident all day long!
Tender Touch: A tender combination of fruity, woody and musky notes that provides a comfortable, yet sensational feeling.
Today, life is moving fast, but it sometimes speeds up too much. Thus, for an active girl it can be hard to keep cool and fresh. But not anymore!48h antiperspirant protection & long lasting freshness. With a low whitening formula, 0% alcohol and skin friendly actives, the new BU in action line makes you feel fresh, dry and confident all day long!
Soft Skin: Soft Skin fragrance uses very fresh and clean aspects but also a Tiare blossom extract to incorporate the caring character of this variant.
Lemon Vanilla: A caring shower product blending Lemon & Vanilla Mousse for a pleasurable skin feeling!
Yogurt & Fig: A caring shower product blending Fig superfruit & Yogurt to combine all their softening and nourishing properties. Smoothen up your senses
Yogurt & Papaya: A refreshing shower product blending Papaya super-fruit & Yogurt to combine all their revitalizing properties. Treat your skin and feel the joy!
Golden Kiss: A modern, glamorous & luminous fragrance to celebrate every woman’s best shelf!
Candy Love: An elegant combination of fruity, floral and woody notes that makes you feel sweet and self-confident to make everything happen!
Candy Love: An elegant combination of fruity, floral and woody notes that makes you feel sweet and self-confident to make everything happen!
Active Release: Active Release offers 48h anti-perspirant protection and extra fragrance release when you need it most! The product formula contains scented microcapsules which release extra fragrance after contact with sweat, to prolong the freshness feeling!
Today, life is moving fast, but it sometimes speeds up too much. Thus, for an active girl it can be hard to keep cool and fresh. But not anymore!48h antiperspirant protection & long lasting freshness. With a low whitening formula, 0% alcohol and skin friendly actives, the new BU in action line makes you feel fresh, dry and confident all day long!
Protect Plus: A delicate fruity floral fragrance for the girl who wants to stay active and feel extra protected against female sweat odor all day long!
Today, life is moving fast, but it sometimes speeds up too much. Thus, for an active girl it can be hard to keep cool and fresh. But not anymore!48h antiperspirant protection & long lasting freshness. With a low whitening formula, 0% alcohol and skin friendly actives, the new BU in action line makes you feel fresh, dry and confident all day long!
Sensitive: Hypoallergenic and dermatologically tested for the sensitive skin, BU in Action Sensitive Deo Spray offers 48h protection and gentle care while helping in the prevention from skin irritations with a floral, powdery and musky fragrance.
Pistachio Macaron: Get spoiled with a playful and pleasant shower product for a soft skin feeling!
Golden Kiss: A modern, glamorous & luminous fragrance to celebrate every woman’s best shelf!
My Secret: The secret recipe of attraction! For the sexy, charming and smart young woman who defines her identity through her confident attitude, capturing her surroundings with her own secret!
Hippy Soul: A floral fruity fragrance that reveals your enthusiasm for life, provides you with energy and confidence to be yourself.
Rockmantic: A juicy fresh fragrance that successfully combines your romantic and rock shelf, making your irresistible.
Heartbeat: An oriental-vanillic fruity fragrance that evokes warmth and sensuality.
Golden Kiss: A modern, glamorous & luminous fragrance to celebrate every woman’s best shelf!
My Secret: The secret recipe of attraction! For the sexy, charming and smart young woman who defines her identity through her confident attitude, capturing her surroundings with her own secret!
Hippy Soul: A floral fruity fragrance that reveals your enthusiasm for life, provides you with energy and confidence to be yourself.
Rockmantic: A juicy fresh fragrance that successfully combines your romantic and rock shelf, making your irresistible.
Heartbeat: An oriental-vanillic fruity fragrance that evokes warmth and sensuality.
Candy Love: An elegant combination of fruity, floral and woody notes that makes you feel sweet and self-confident to make everything happen!
My Secret: The secret recipe of attraction! For the sexy, charming and smart young woman who defines her identity through her confident attitude, capturing her surroundings with her own secret!
Hippy Soul: A floral fruity fragrance that reveals your enthusiasm for life, provides you with energy and confidence to be yourself.
Rockmantic: A juicy fresh fragrance that successfully combines your romantic and rock shelf, making your irresistible.
Heartbeat: An oriental-vanillic fruity fragrance that evokes warmth and sensuality.
